"Discover a Master Wordsmith's Secret
for Turning Everything You Say
into Wealth, Well-Being and Personal Success"
By Ted Nicholas
You might think this strange, but every day, before I start work,
I stand up, look to the sky, throw my hands in the air, and shout
out loud: "I feel terrific!"
This is what I call an 'affirmation'
-- positive self-talk to charge up my emotions and help me produce
my very best work. An affirmation can be as simply as "YES!"...as
uplifting as "I'm very happy at this moment!"...or as
determined as "I'm willing to do whatever is necessary to
succeed!"
Try it for yourself right now. Choose a positive message you
want to tell yourself. Then stand up, put your head back, throw
your arms up, and shout it out loud.
Makes you feel uncomfortable? Good! You've just discovered how
powerful words can be.
Unlimited Success & Wealth are All In the Words You
Use
What's the single most important asset you and your business
possess? Forget money and numbers. The true currency of business
is WORDS. Communicating your ideas,
your offer, the benefits of your product -- using words to achieve
your aims is the single most important activity any business ever
performs.
Unlimited success and wealth are as simple as using the right
words. You can get everything you've ever wanted in life, simply
by saying the right words -- because the words which you communicate
determine the quality of your life.
This is true whether communicating with others or with yourself.
Especially with yourself.
Words have the power to induce someone to laugh, to cry, to be
kind, to be loving, to be cooperative, or to buy. Or be unkind,
angry, irrational.
Whether words are written or spoken, they have enormous power.
Of course, when words are spoken, the added factors of voice timbre,
emphasis, emotion...all have the potential to cause even more
impact.
Use Words to Achieve a Win -Win Situation
Here is what few businesspeople seem to realize: People all over
the world really want to help and accommodate their fellow humans.
But they must be approached properly. The magic words I'll reveal
to you in a moment can manipulate a situation to bring you what
you want -- which isn't necessarily a bad thing.
Magic Words Can Bring You Riches
The same words, strategies and techniques that I've used to get
the best results from everyday situation -- like hiring a Mercedes
for the price of a Ford, slashing the cost of a first class hotel
room, and buying valuable antiques at huge discounts -- can work
magic for your business, too. Here are 3 of the phrases, which
have helped me build a career marketing over $500,000,000 of both
my own and my client's products and services.
Magic Phrase #1 -- Attract All the Money You Need
for any business venture you'd like to start. The magic words
here are "sophisticated investor." Every successful
professional - such as a doctor or lawyer -- likes to think of
himself or herself as sophisticated. And you can often attract
these people to invest in your business.
Run an ad in your local paper, high-lighting those two key words.
Other magic phrases to include are "Local business person
with excellent track record and reputable history"; start-up
business opportunity, limited investment, high potential return";
and "references available."
Magic Phrase #2 -- Receive Free Expert Help
for your business. Simply announce "I have a business problem
and need expert assistance," either to a local business group
(such as the Chamber of Commerce, which you have in practically
every town) or putting an advertisement in the business section
of your local newspaper. And I've been absolutely delighted with
the quality of assistance provided to me on several occasions
by retired executives. Seek them out in your local area, and you
could benefit from this great source of experienced know-how,
too.
Magic Phrase #3 -- Get Capable People to Work for Free.
Your magic words here are "piece of the action." Instead
of paying a fixed salary, run ads offering people one of these
options:
- Hourly rate for services rendered
- Percentage of sales
- Percentage of profits
- Royalty on sales
- Percentage of savings
- Fixed payment for each unit produce
Anyone with a strong entrepreneurial instinct will be attracted
by such an approach. It means there will be no limit on their
income, they will be more independent, they can set their own
hours -- and the harder they work, the more they earn. This is
just the type of person you should employ.
Assume The Other Person Has Already Said "Yes"
Ask questions which assume the end result you seek. For example,
speaking with your bank manager about setting up a merchant account,
you might ask these questions:
- "How long does it normally take for a credit card charge
to be credited to my account?"
- "What discount or percentage of credit card sales will
the bank charge us for your service?"
- "How long would it take to get the service in place?"
- "What equipment do we need to buy to make it easier for
your bank to process our orders?"
Can you see how the end result -- having a merchant account so
you can process the credit card orders - is assumed by the very
words used in each question?
Magic Words Deliver Power
And this is especially true when you're speaking to yourself.
As I said at the beginning of this letter, I use affirmations
every day -- standing up, looking to the sky, throwing my hands
in the air, and shouting out a positive message I need to tell
myself.
Yes, I feel ridiculous when I do this too. But that discomfort
is just the push I need to change my emotional state. The magic
words in my affirmations give me the energy and determination
I need to produce my very best work. And I truly believe they'll
help you achieve your goals too.
Ted Nicholas,
widely recognized as one of the greatest direct-marketing
wizards of all time, is best-known for having earned
24.5 million dollars on the sale of a single book that was primarily
sold through direct mail. He is called the Five Hundred
Million Dollar Man because he has marketed over $500
million worth of products in 49 different industries. Ted's newest
book, "Magic
Words That Bring You Riches" reveals 17 magic words that
can make you a fortune.
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